Sep 16 2008
The Great and Grand Godfather Grandfather Tree of Publishing
One of my longest titles, and here’s why:
What is this nonsense Boris Kachka is spouting? About the book business ending? What is it he said?
“The book business as we know it will not be living happily ever after. With sales stagnating, CEO heads rolling, big-name authors playing musical chairs, and Amazon looming as the new boogeyman, publishing might have to look for its future outside the corporate world.”
I’m sure this particular article is circulating throughout the cavernous halls of publishing as we speak. Even the terminator-like Nathan Bransford with his latest blog post on the same article is raging in those halls with his god-like voice and echoes of truth. Here, here, Nathan! We salute you!
Anyway, we all need to understand something about big industry. It’s very simple. Big industries out there are like big trees. I’m talking huge. And they have many, many branches, many different leaves. They tower higher than Babel. They reach farther than the fingers of God. In fact, they are the fingers of God. But only when He’s resting on His back (when God walks around, tornadoes are the fingers of God, in my opinion).
Publishing, too, is a big tree. Like all big trees, it takes a lot of hits. Lightning strikes. Animals inhabit it and use it pretty much on a daily basis. The bark breaks off. Branches break off. Leaves fall. These massive earthy monsters take a beating!
And yet, they never fall. They still stand even through the strongest storms.
By no means is publishing going to end. What I believe is publishing will evolve. Like the turning of the seasons, e-books will most definitely have their place; they’re massive in marketing, easy, convenient (especially for literary agents. Yes, that means you, Nathan!). No matter what, though, print will forever be timeless. There will always be a market for them. With the decline of print, digital will fill in the gap. But there will always be a balance. The reason being is not one single Kindle, not one eReader on planet Earth will replace the thrill of having a Stephenie Meyer book signed by her. In her own writing. Your own book. Yours to keep. Easily recognizable.
Books are timeless. There will always be a place for them.
Instead of drowning in some kind of fear, publishers need to be innovative. Rethink plans. Amazon may be big, but, hey, Amazon isn’t a big tree. Amazon may be one buff lumberjack, but even a buff lumberjack like Amazon has to take a break and scarf down some Hungry Man’s, maybe chop up a few logs of wood, sleep with the missus, sit by the fire. The trees will grow back. They always do.
They need to take the new technology and use it. Develop it. I’m talking a flourish of audio books, e-books, everything, anything. Go uncompromisingly global with it. Wide scale. And the best part about it are the savings, because we all know of that advantage when it comes to digital.
I know it’s scary. Amazon can be scary. The company’s huge. So evolve. Grow thicker skin, develop new techniques, experiment, improvise. DO NOT GIVE UP.
No matter what, the book business will continue to grow and wither and grow and wither and grow. That’s the way of all industry. It’s a cycle.
There’s no stopping it. I’m living proof of that in the sense that I had just purchased a reprint of WIZARD’S FIRST RULE (see my first blog post) by Terry Goodkind, a book I read back in ‘94, with money I technically didn’t have. Simply because I love the book. I didn’t want an audio book. I didn’t want an e-book. I wanted the book.
I have one more book in his series I need to pick up. BLOOD OF THE FOLD. Read that one, too, back when I was young. But I don’t own it. I want it.
Publishers, hear me when I say I’m not the only one who feels this way. So evolve. Grow.








